If you’re in the manufacturing space and looking to stay competitive in a digital-first world, having a high-performing website isn’t optional—it’s essential. Even if your business model still relies heavily on B2B sales reps, distribution networks, or word-of-mouth referrals, your website is where first impressions are made, deals are validated, and customers come to learn more about what you offer.
So what should your website include in 2025? These eight pages will help you attract the right visitors, support their buying journey, and convert interest into leads.
1. Homepage: Make a Strong First Impression
Your homepage is the digital front door of your manufacturing business. It’s where new visitors form their first impression—and in 2025, that impression needs to be fast, relevant, and compelling. Visitors should instantly understand what you do and who you serve. This isn’t the place for walls of text or vague taglines.
Instead, use this space to make your value proposition clear. What makes your company stand out? Why should someone choose you over a competitor? Your homepage should guide visitors to take action, whether that’s requesting a quote, downloading a brochure, or exploring your product pages.
Homepage best practices:
- Clear, bold headline summarizing what you do
- Strong CTA buttons that guide users forward
- High-quality imagery or product visuals
- Client logos or industry affiliations
- Quick links to key internal pages
2. Contact Page: Make It Easy to Connect
Let’s face it—no one wants to dig around a website to find a phone number. Your contact page should be one of the easiest pages to locate and use. It’s often a visitor’s last stop before making a purchase decision, so it needs to feel seamless and helpful.
Make sure you offer multiple methods of communication. Whether it’s a quick form for questions, an embedded calendar to book a call, or a live chat option, removing friction here can significantly boost conversions.
A great contact page might include a simple contact form, live chat functionality, clickable phone numbers, and a physical address (with Google Maps integration) if relevant. Bonus points if it has a short FAQ or links to helpful content.
3. Where to Buy / Find a Rep Page
Not every manufacturing company sells direct—and that’s okay. But if you use reps, dealers, or distributors, you need a dedicated page to help customers find them. This page needs to be clean, intuitive, and mobile-friendly.
Someone on a jobsite or in a truck should be able to quickly punch in their zip code and see where they can buy your products. Add recognizable store photos, searchable maps, or rep contact info so they can make a quick decision.
Helpful features to include:
- Location search with auto-GPS detection
- Rep territory filters
- Distributor logos and storefront images
- Click-to-call functionality
4. Resource Center: Educate and Engage
In 2025, buyers want answers fast—and they’ll find them online before ever talking to sales. That’s where your Resource Center comes in. It replaces the old-school “Blog” and turns into a hub of high-value content.
Use this section to answer common customer questions, showcase your expertise, and guide users through the research phase. This isn’t about fluff—it’s about providing real value to engineers, contractors, and decision-makers.
You can feature how-to articles, case studies, spec sheets, videos, white papers, and more. The goal is to help buyers make informed decisions and position your brand as a trusted authority in the space.
5. Customer Stories and Social Proof
Buyers don’t just want to hear from you—they want to hear from your customers. Positive word of mouth still drives B2B sales, and your website should reflect that. A dedicated “Customer Stories” or “Social Proof” page helps build trust with new visitors.
Share success stories that show how your product helped solve real-world challenges. This could be in the form of video testimonials, case studies with ROI metrics, or before-and-after photos.
Add in Google reviews, awards, or media mentions to round out your credibility. When done right, this page doesn’t just support trust—it actively drives conversions.
6. Product or Service Pages
Each of your core offerings deserves its own fully optimized page. Why? Because specific pages help with SEO and make it easier for users to find exactly what they need.
A strong product page should do more than just list features—it should tell a story. What problems does it solve? What industries is it ideal for? What specs do engineers need to evaluate?
Don’t forget to include CTAs like “Request a Quote,” “Download Spec Sheet,” or “Talk to a Specialist.” Every element on the page should move the visitor closer to taking action.
Include rich visuals, diagrams, downloadable content, and any certifications or performance stats that matter to your industry.
7. Industries Served Page
If your company serves multiple sectors, show it off. A dedicated “Industries Served” page helps you tailor your message and establish credibility with different buyer personas.
Break down your services or product applications by sector—such as aerospace, construction, energy, or transportation. Highlight specific challenges each industry faces and how your company solves them.
This not only helps users feel understood, but also boosts your chances of ranking for industry-specific searches.
Add testimonials, featured projects, or industry-specific certifications to increase trust.
8. About Page: Tell Your Story
In B2B manufacturing, relationships still matter. And behind every great company is a story worth telling. Your About page should be more than an afterthought—it’s a chance to connect on a human level.
Share your company’s mission, values, and team. Add leadership bios, photos of your facilities, and behind-the-scenes content. This page helps visitors see the people behind the product—and that can go a long way in building trust.
It’s also a great place to showcase your community involvement, company milestones, or a timeline of your growth.
Build a Website That Works Harder for You
As the manufacturing world continues to evolve, so must your digital presence. These eight essential pages aren’t just “nice to haves”—they’re tools that support your growth, strengthen your brand, and drive meaningful engagement.
If you’re unsure where to begin or want help making your website work harder in 2025, Lead Generation Experts are here to help.
Let’s build something together—reach out today to schedule a consultation.
