SERVICES

Every day, tens of thousands of people are searching the web for building material products. The controllable is who’s website these people actually end up on. By targeting industry-specific keywords and creating high-quality content, we drive organic traffic that converts.

Ranking higher in search results, will help ensure your products are easily found by contractors, architects, builders and other industry professionals.

Unlike virtually every other form of lead generation, organic search traffic is consistent and sustainable. When you begin to rank your website for the right keyphrases, you don’t just get a single batch of new leads. In other words, after you climb onto the front page, you are essentially getting free traffic and leads indefinitely. 

Best of all, organic traffic is one of the highest converting channels for cold visitors. People who find your site via Google are very likely to buy, which is why SEO has one of the highest ROIs of any marketing channel.

Here are the four primary factors that affect a website’s search ranking: 

→ Backlinks & Domain Authority 

→ High Quality Content

→ On-Page SEO

→ User Experience Metrics 

We address these within all of our SEO deliverables and proven processes, as we help drive hundreds of thousands of unique search visitors per month to our client’s websites. 

Pay-Per-Click (PPC) advertising helps generate a flow of immediate results and leads designed to optimize your ad spend and maximize ROI. We specialize and design strategic PPC campaigns that drive instant opportunities, unlike most organic methods. . 

With PPC, you have precise control over who sees your ads. We leverage advanced targeting and retargeting options to make sure your ads are shown to the most important audience, increasing high-quality conversions. 

We also track every click, impression, and conversion, allowing you to see and understand the performance of your campaigns and optimize for maximum ROI.

No matter the size of your business, you have full control of exactly how much you’d like to spend per month. We create campaigns around your budget and goals, so you can scale.

Extensive keyword research is done by our team in order to identify the most relevant and high-converting keywords for your particular products. 

Our copywriters and designers then create the compelling ad copy and visuals which drive clicks and leads! We focus on creating certain ads that allow your audience to actually take action. This also drives away leads from your competition. 

We maintain, monitor and optimize your PPC campaigns to ensure maximum performance. This includes adjusting bids, refining targeting, and testing different ad creatives to improve results over time.

We build ad campaigns all across the Google Network:

→ Search 

→ Display 

→ Shopping

→ Local Service Ads

→ Performance Max

→ Video 

→ App

→ Discovery 

A strong public presence is crucial for building material manufacturers in today’s competitive marketplace. We bring muscle and industry expertise to the table, to help transform your brand’s initiatives into compelling and noteworthy stories that fuel and resonate with your target audience.

Our media database enables us to secure premium placements whether you have breaking news, robust content, interviews, or a new product launch. We put your brand and story in the spotlight where it belongs, making sure it yields the attention it deserves.

Public Relations helps round out your brand image from an aerial perspective and upholds your reputation & credibility from your client’s perspective. 

Our media outreach is strategic, personalized, and built on relationships we’ve cultivated for years. Leveraging our connections, we’ll pitch your stories to the right outlets, ensuring they reach your target audience effectively. Whether it’s arranging interviews or podcasts, securing exclusive placements, or writing by-lined content, we ensure your brand’s voice is heard, and heard loud. 

Industry expertise, storytelling and solutions through products is primarily our theme for building material manufacturers. We recognize that technical domain knowledge and expert opinions resonate very well with architects, contractors, distributors, and builders. 

The opportunity for you to create an ultimate level of rapport with your audience through Public Relations is there, and we’re here to help.

A professional, user-friendly website is crucial for showcasing your products. We design and develop custom websites that highlight your offerings, demonstrate your expertise, and provide a seamless user experience. Our responsive designs ensure your site looks modern and professional, making it easy for potential clients to learn about and contact you.

We kickoff every relationship with an in-depth discovery phase. We really spend the time to understand your brand, desired messaging, your vision, and your goals. We dig deep into what makes your business unique and different from your competitors, and create a strategy with your target audience also in mind. 

From there, every element, from the color scheme to the navigational thought process, is well-thought out and designed to create a very engaging user experience. We can drive thousands of leads to your website, but you won’t have a great way for the user to engage, our goal is to make sure the user isn’t only impressed by your brand and product, but also find it easy to take the next step! 

The rule is always to create and develop your website with you as the customer in mind, very seamless and integrated with your current systems, CRM, and lead generation tools you use on a daily basis. 

Our process is designed to be thorough yet flexible, as every building materials brand is different.

Engage, inspire, and grow your audience across your social platforms with our strategic and creative social media management service.