Marketing Strategy

Understanding the basics is critical to establishing a powerful marketing framework for your business. These articles cover foundational strategies, from traffic generation to brand-building tactics, that every building materials company can benefit from.

Content marketing is a powerful approach that building material manufacturers often overlook. Not only can it generate traffic and build brand authority, but it also helps you connect with your audience and nurture trust—turning prospects into loyal customers.

Don’t let growing your email list be an afterthought – or simply rely on asking people to join your monthly newsletter. There is a much more creative and effective way to grow your email list, and that’s through Content Upgrades.

Your website is your business’s most powerful tool for attracting customers and generating sales. But simply having a great design and steady traffic isn’t enough. The real key to success lies in turning that traffic into leads and customers.

The truth is that there are a lot of things you can do to “trigger” a share, but ego baiting is probably one of the easiest ways to get your post seen in front of a wide, fresh audience to generate traffic and new leads for your building materials manufacturing business.