Content Marketing Strategies Every Building Material Manufacturer Needs

Want to drive more sales and attract loyal customers, all at a lower cost than traditional advertising? 

Content marketing is a powerful approach that building material manufacturers often overlook. Not only can it generate traffic and build brand authority, but it also helps you connect with your audience and nurture trust—turning prospects into loyal customers.

What is Content Marketing?

Content marketing is the practice of creating and sharing valuable content that appeals to your ideal customer. For building material manufacturers, this can mean producing content that educates, inspires, and resonates with your audience—be it contractors, architects, interior designers, or homeowners. Content marketing is essential for:

• Boosting organic traffic through valuable, relevant content
• Building authority in the building materials industry
• Attracting high-quality backlinks to your website

Below, we break down two effective content marketing strategies for building material manufacturers: SEO-Focused Content and Attraction Content. You’ll learn how to leverage each to maximize reach, drive leads, and establish brand loyalty.

SEO Content vs Attraction Content

Building material manufacturers benefit most from a content strategy that balances SEO Content and Attraction Content. These strategies work well together, as SEO content draws in traffic via search engines, while Attraction Content engages readers and encourages them to return. Here’s how to leverage both:

1. SEO-Focused Content Marketing

SEO-Focused Content is all about optimizing content to rank on search engines, helping your brand get discovered by customers actively searching for relevant topics.

Why Use an SEO-Focused Content Strategy?

In the competitive building materials industry, ranking for key terms can significantly increase visibility and sales. SEO-focused content does more than improve search rankings—it attracts traffic at each stage of the buyer’s journey:

• Target commercial keywords that attract customers closer to purchasing.
• Build content around informational keywords that appeal to customers in the research or discovery phase.
• Generate high-quality backlinks by providing valuable resources that others want to link to.

SEO Content Marketing Strategies for Building Material Manufacturers

SEO content should align with what your audience is searching for and address their needs at every step. Here are some effective SEO content types:

Infographics

Visually appealing infographics are popular and shareable, making them ideal for link building and social shares. For example, a roofing company in Colorado created an infographic explaining roofing materials, resulting in hundreds of shares and dozens of backlinks from reputable sites. (Example link: Understanding Your Roof)

This is an infographic for a roofing company in Colorado. It has received several hundred social shares, and over 50+ backlinks!  

How-To Guides

How-to guides target users searching for DIY advice. By creating helpful guides like “How to Choose Sustainable Building Materials,” you can attract prospects interested in your products.

Expanded List Posts (ELPs)

ELPs, like “Top 15 Tools Every Contractor Needs,” are valuable for capturing search traffic on popular topics. For instance, an article titled “40+ Exterior Wood Cladding Ideas” on Kebony’s site has earned hundreds of backlinks and high organic traffic. (Example link: Exterior Wood Cladding)

Optimizing Your SEO Content

Creating SEO content involves more than placing keywords in a blog post. Follow these best practices:

1. Conduct keyword research using tools like Google Keyword Planner, Ahrefs, or SEMrush.
2. Write for the user by creating valuable, relevant, and high-quality content that naturally incorporates keywords.
3. Optimize on-page elements such as title tags, meta descriptions, and images.
4. Track performance with Google Analytics to monitor traffic, click-through rates, and conversions.

2. Attraction Content Marketing

Attraction Content aims to engage and retain your target audience by addressing their unique interests and needs. While SEO content brings them in, attraction content keeps them coming back.

Why Attraction Content Matters

Attraction Content helps your audience feel understood and valued, encouraging them to trust and engage with your brand. Here’s why it’s essential:

• It builds loyalty by positioning you as an expert and trusted resource.
• It differentiates your brand from competitors who may not focus on value-driven content.
• It drives repeat engagement across platforms like social media, email, and your website.

Understanding Your Target Audience

Knowing your audience is essential to crafting effective attraction content. For building material manufacturers, your target audience might include:

• Architects interested in sustainable materials
• Contractors needing durable, reliable products
• Interior designers looking for aesthetic solutions
• Homeowners exploring DIY projects

Using data from customer surveys, web analytics, and social media insights, identify your audience’s pain points and interests to shape your content.

Examples of Attraction Content for Building Material Manufacturers

• Top Tools Lists: Lists like “75 Online Tools for Architects” provide value by offering resources your audience can use, while reinforcing your brand’s authority. (Example link: 75 Online Tools for Architects)
• Social Media Content Ideas: Posts like “13 Social Media Ideas for Home Builders” help followers engage and share content, creating a sense of community and increasing brand visibility. (Example link: Social Media Ideas for Home Builders)
• Curated Content Pieces: Curated articles like “The Top 50 California Home Builder Blogs” are effective at driving traffic and fostering connections with other industry players. Known as “ego bait,” these posts encourage featured sites to link back, increasing reach. (Example link: California Home Builder Blogs)

Promoting Your Attraction Content

To maximize reach, promote your attraction content across multiple channels:

• Social Media: Share regularly on platforms where your audience is active.
• Email Marketing: Include links to attraction content in newsletters to keep subscribers engaged.
• Paid Ads: Use retargeting ads on platforms like Google and Facebook to reach users who have visited your site.

Combining SEO and Attraction Content

While SEO content and attraction content serve different purposes, they’re most powerful when combined. This approach allows you to:

• Attract search traffic through optimized, keyword-focused content
• Engage users with relatable and valuable content that keeps them coming back

For example, a blog post on “Sustainable Building Materials for Home Renovations” can rank well in search engines (SEO), while also featuring relatable, attraction content for readers invested in sustainable living.

Use the Best Content Marketing Strategy for Your Building Materials Business

Regardless of your approach, remember that the key to successful content marketing is understanding your audience and creating content that resonates with them. When you provide relevant and valuable content, you position your brand as a trusted authority, attracting customers who will keep coming back.

With these content marketing strategies, you can boost visibility, generate leads, and build lasting connections with your customers in the building materials industry. So get started today—schedule a strategy call—create content that attracts, informs, and converts!