Video content helps building product brands and construction businesses stand out in a crowded market. Whether you’re demonstrating a product installation, walking through a completed build, or sharing expert tips, video helps you connect more personally and persuasively with your audience. But should you outsource video editing or keep it in-house?
Here’s everything you need to know to make the right decision for your business in 2025.
Why Video Editing Matters More Than Ever
Video content is one of the most powerful tools in your marketing toolbox. In fact:
- 91% of businesses now use video as a marketing tool (up from 86% in 2023).
- 89% say video gives them a good ROI.
- Viewers retain 95% of a message when they watch it in a video versus only 10% when reading it in text.
But editing high-quality video that reflects your brand, speaks to your audience, and performs well across platforms takes time, skill, and resources.
Pros of Outsourcing Video Editing
Before you decide whether to outsource, it’s important to weigh the advantages that can directly impact your workflow, budget, and final product.
1. Cost-Effective Access to Talent and Tools
Hiring full-time video editors or creative staff can be expensive, especially when you factor in salaries, software licenses, equipment, and benefits. Outsourcing lets you tap into professional expertise without those fixed costs.
2. Faster Turnaround and Scalability
Most agencies or freelancers work with multiple clients and operate on tight deadlines, which means they’re well-equipped to deliver fast. Plus, you can scale up or down depending on your project load without hiring or laying off staff.
3. Specialized Skill Sets
Outsourced editors are often highly experienced in specific styles—motion graphics, 3D animation, drone footage editing, etc.—which can elevate the quality of your content.
4. Fresh Creative Perspective
An external partner can bring objectivity and creativity that your internal team may not offer, especially after years of working on the same brand.
5. Around-the-Clock Production
If you work with global freelancers or agencies, your video projects can progress even when your local team is offline.
Cons of Outsourcing Video Editing
While outsourcing offers numerous advantages, it’s important to consider the potential drawbacks before making the leap.
1. Less Creative Control
Outsourced editors may need more upfront guidance and rounds of revisions to get your brand tone right. It can be harder to align on vision without real-time collaboration.
2. Potential Communication Delays
Different time zones, project management styles, or lack of face-to-face meetings can cause delays or miscommunications if not properly managed.
3. Brand Learning Curve
External editors don’t live and breathe your brand every day, so you’ll need to brief them well on your voice, audience, and goals—especially if your product is highly technical or industry-specific.
4. Data Security Concerns
Make sure your vendors have strong confidentiality agreements and secure data transfer protocols, especially if you’re dealing with confidential specs or proprietary systems.
5. Quality and Consistency Varies
Finding a reliable partner can take trial and error. Even top agencies may prioritize larger clients if you’re not a major account.
Best Practices for Outsourcing Video Editing in 2025
- Create a brand video style guide (logo placement, fonts, tone, motion preferences).
- Use project management tools like Frame.io, Trello, or Notion to streamline feedback.
- Request a test project or start with a small contract before committing long-term.
- Establish clear communication timelines and preferred channels (Slack, Loom, email).
- Use cloud file-sharing tools with clear file naming conventions.
When to Keep Video Editing In-House
It may make sense to keep editing in-house if:
- You need rapid feedback and same-day turnaround.
- Your projects require heavy brand nuance or technical knowledge.
- You already have a trained internal team familiar with your voice and audience.
- You regularly produce short-form content that requires a fast, agile process.
Best Use Cases for Outsourcing Video Editing
- Project Showcase Videos (drone footage, testimonials, walkthroughs)
- Explainer Videos with animation or motion graphics
- Product Installation Demos with professional voiceovers
- Social Media Reels and platform-optimized shorts
- Training Series for trade partners or customers
5 Video Editing Options in 2025
Here are some of the most popular and reliable platforms construction and product-based businesses can consider:
1. Vidchops
Vidchops specializes in social media video editing, ideal for consistent, on-brand content for YouTube, Instagram, and TikTok.
2. Video Husky
Video Husky offers unlimited monthly editing for a flat rate, great for businesses producing high volumes of recurring content.
3. Fiverr Pro
Fiverr provides access to a wide range of freelance editors with diverse skill sets and flexible pricing, allowing you to find specialists who match your project scope.
4. Motion Array
Motion Array is best suited for in-house teams who want access to customizable templates, royalty-free assets, and simple editing tools.
5. Veed.io
Veed.io is a beginner-friendly yet powerful online video editing platform with tools for subtitles, audio cleanup, and brand kits. Ideal for construction businesses that want to create polished client walkthroughs or how-to demos without hiring a full production team.
Should You Outsource or Keep It In-House
There’s no one-size-fits-all answer—your decision should come down to the volume, complexity, and strategic importance of your video content. Many building product manufacturers and construction brands use a hybrid model: keeping quick-turn content internal and outsourcing high-impact videos to pros.
Either way, video should be central to your content strategy. Great video sells your story, demonstrates your product, and builds trust with your audience—on and off the job site.
Want help developing your video content strategy or connecting with vetted editors? Contact our team to get started.
