TRUEGRID manufactures the world’s strongest plastic permeable pavers for gravel and grass paving, commercial paving, as well as stormwater management applications. TRUEGRID will typically outlast asphalt and last as long as or longer than concrete, and is made right here in the USA!


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Project Details:

The Challenge

Before we stepped in back in February 2019, paid and display ads accounted for generating more than 60% of the overall website traffic.

With paid advertising making up the lion’s share of the marketing budget, it was a strategic task for TRUEGRID to develop a data-driven SEO and content strategy to gradually replace the paid traffic with a stable stream of organic visitors.

After the initial audit, we discovered that the company had the potential to establish themselves as a thought leader in Search Engine Results Pages (SERPs) but lacked the strategic focus to build their online presence.

This resulted in the competition outranking TRUEGRID for a large number of targeted keywords that were critical to expanding their reach and generating more leads through organic search.

The Solution

We used the combination of SEO and content marketing to unlock explosive growth for TRUEGRID. Before we started working with them, their site was averaging 6,000 visitors per month, with little to no traffic coming from high-intent keywords despite ranking in the top 100 for them.

Once we laid the foundation with our strategy along with a series of optimizations, the target keywords we picked out were rolled into an aggressive editorial plan to create content to draw traffic for the key terms away from the competition.

The Result

Saving the client $82,500 on paid ads each month by increasing organic traffic by 800.66%

Ranking in the top 3 in Google search results for some of the most competitive pavement industry keywords provided TRUEGRID a competitive advantage. The best-performing articles have been ranking on page 1 for over two years, bringing in thousands of visitors per month.

Sustainable content provided enough long-term value to generate the traffic volume needed to grow the business, liberating TRUEGRID from the necessity to shell out thousands of dollars on advertising just to keep the company going.

We outranked the competition for high-intent keywords
Monthly organic traffic value grew by $82,500

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